Job Opportunities

Travel Salem is an equal opportunity employer, and does not discriminate in hiring, promotion, layoff, discipline, transfer, compensation, or other terms of employment because of a person’s race, sex, age, handicap, religion, ethnic background, or national origin. All positions are open until filled.

Digital Marketing & Website Coordinator

DEPARTMENT: MarCom
FLSA: Full-Time, Non-Exempt
REPORTS TO: Chief Marketing Officer

Responsible for managing and enhancing Travel Salem’s online presence, www.TravelSalem.com, to promote the destination to visitors, residents, businesses, groups, and stakeholders. Oversees web layout, design, and updates; SEO; online advertising; e- communications (e.g., e-newsletter layout & distribution); pulling visitor and location data reports, website analytics and CRM database management.

TravelSalem.com

  • Plan, manage, monitor and evaluate all aspects of TravelSalem.com including publishing all content, creating forms, posting sponsor ads, adding images & graphics, etc.
  • Build new webpages and components that enhance the TravelSalem.com site
  • Implement website optimization tactics to ensure that TravelSalem.com is in the top search engine rankings (SEO); develop & implement strategies to increase website traffic (e.g., Google Ads)
  • Track & analyze all website statistics and online trends; report results to staff and make recommendations for improvements and adoption of new features and/or strategies based on the data
  • Coordinate and manage all TravelSalem.com advertising campaigns (Google ads, pixels, etc.)
  • Regularly audit TravelSalem.com and make recommendations to improve the User Experience (UX)
  • Oversee website redesign processes as necessary
  • Design and distribute all e-communications (e.g., monthly & quarterly e-newsletters; blogs; e-invites) utilizing the integrated IDSS database
  • Update online publications as needed (e.g., reports, plans)
  • Collaborate with staff to ensure that the website and e-communications align with the Travel Salem brand
  • Coordinate online merchant services and third-party applications (e.g., Square, Authorize.net, SMS platform)
  • Help maintain Ad program tracking and ensure accuracy across the CMS and CRM.
  • Assist in the optimization of the visual content marketing software (e.g., CrowdRiff)

Database & Software Administration, Analysis & Reports (IDSS, Placer.ai, etc)

  • Serve as the primary point person to manage IDSS, Travel Salem’s Constituent Relationship Management (CRM) database
  • Train & refresh staff on how to effectively utilize IDSS
  • Help ensure that IDSS reports are working properly and serve as liaison with the IDSS team to resolve issues
  • Oversee the creation of an IDSS user manual that details how to enter and track data and generate reports for each program area
  • Serve as primary user and administrator for Travel Salem’s location intelligence software (Placer.ai)
  • Input POI’s, generate regular reports and analyze Placer.ai data; make recommendations based on the data
  • Serve as the primary user for tracking and reporting data related to Travel Salem’s consumer advertising program

Administration

  • Produce monthly, quarterly, annual and consumer engagement reports (track and report all website and e-communications statistics & metrics)
  • Responsible for own clerical needs
  • Provide workshops related to online and digital programs as needed (e.g., Google listings)

Miscellaneous Requirements

  • Work on special projects as determined by supervisor
  • Serve as Visitor Center back-up as needed
  • Some evenings, weekends and travel
  • Vehicle required and valid unencumbered Oregon Driver’s License
  • Able to lift a minimum of 35 pounds

Skills & Qualifications

  • Bachelor's degree in web design, computer science, digital marketing, or related field preferred
  • Highly proficient in the use of Content Management Systems (CMS)
  • Experience implementing Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns
  • Demonstrated experience analyzing website and other data and making recommendations based on the data
  • Experience working with complex databases and software (run reports, track data and analytics, etc)
  • Excellent verbal and written communication skills
  • Strong attention to detail and outstanding problem-solving skills
  • Excellent time management skills and ability to multi-task in a fast-paced environment
  • Experience working with Adobe Creative Suite (ability to create simple graphics, edit/manipulate images, etc.)

To Apply

Email cover letter and resume to Kara Kuh (kara@travelsalem.com)